Credit Card & Banking Collateral Design - Multi-Brand System

Role

Graphic Designer, Art Direction
Worked with multiple financial institutions, including Manulife Bank, Canadian Western Bank, Laurentian Bank, MoneyMart, and easyfinancial, to design both physical and digital credit card experiences.

Problem

Card designs and supporting materials lacked consistency, and digital touchpoints didn’t align well with physical assets. This created a fragmented experience for users interacting with their banking products.

Approach

Focused on creating a cohesive design system that works across different banks while maintaining clarity, usability, and strong brand alignment. Emphasis was placed on readability, accessibility, and adapting designs across both physical cards and digital interfaces.

Solution

Delivered a unified approach to credit card design across print and digital, ensuring a consistent and modern banking experience.

Result

Improved brand consistency across institutions and a more seamless experience for users interacting with their credit card products.