Sobeys Grocery App - IOS & Android Redesign

Role

UI/UX Designer, Interaction design, visual design, and design system development.

Overview

The Sobeys app needed to better support everyday grocery planning while connecting key features like recipes and loyalty rewards into one cohesive experience.

Problem

Navigation was fragmented, making it difficult for users to move between shopping, recipes, and their Scene+ loyalty account. Points tracking lacked visibility, and the experience didn’t fully translate across iOS and Android.

Approach

The redesign focused on unifying the experience.

Navigation was simplified to make key sections easier to access. Recipes were integrated into the shopping flow, helping users move from inspiration to action. The Scene+ experience was redesigned to clearly display points, rewards, and progress.

Accessibility was a core consideration ensuring readable typography, strong contrast, and touch-friendly interactions across devices.

This work was done in close collaboration with product managers, developers, and stakeholders, with regular iteration to balance user needs and technical constraints.

Solution

A cross-platform experience that connects shopping, recipes, and loyalty into a seamless flow, supported by clear navigation and accessible design.

Result

Higher engagement with recipes and loyalty features, improved usability across devices, and a more cohesive experience that supports both planning and purchasing.