Salus Fresh Foods - Website Redesign

Role

Art Direction, visual design, and UI/UX, Photography

Overview

The website redesign aimed to transform Salus Fresh Foods’ digital presence into something that better reflects the brand and supports business growth.

Problem

The existing site felt outdated, with a menu that was difficult to navigate and forms that discouraged users from completing franchising and catering inquiries.

Approach

The redesign focused on clarity, visual appeal, and ease of use.

The brand was refreshed with a cleaner visual system and consistent typography. Food photography was elevated to make the menu more engaging. The structure was simplified so users could quickly browse and find what they need.

Forms were reduced to essential fields and redesigned to feel shorter and more intuitive.

Solution

A modern, responsive website with clear navigation, strong visuals, and streamlined user flows.

Result

Increased traffic, more franchising inquiries, higher catering requests, and improved overall engagement supporting both digital growth and in-store sales.