Case study - Tangerine App

Role

UI/UX Designer - led wireframing, visual design, and design system development.

Overview

Tangerine’s app experience was functional but showed friction at two critical moments: onboarding and everyday transactions. These are the points where users either build trust or drop off.

Problem

The onboarding flow felt long and unclear, especially for new users unfamiliar with digital banking. There was little sense of progress, and required inputs weren’t always obvious.
On the transaction side, users struggled to quickly scan activity or understand their financial state at a glance. Key actions like transfers or payments required too many steps.

Approach

The redesign focused on reducing cognitive load and building confidence early.
Onboarding was restructured into smaller, guided steps with clear progress indicators. Inputs were simplified, with contextual hints and validation to prevent errors before they happen.

For transactions, the goal was clarity and speed. The layout was redesigned to prioritize readability, grouping transactions logically, improving hierarchy, and surfacing key details like balances and recent activity upfront.

Solution

A streamlined onboarding experience paired with a more intuitive transaction flow. The interface feels lighter, faster, and easier to understand, especially for first-time users.

Result

Improved onboarding completion rates, fewer drop-offs, and faster task completion for everyday banking actions. The experience feels more trustworthy and aligned with user expectations for modern digital banking.